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What we're about

Who we are

LOVEFiLM is one of the most respected entertainment and film sites in Europe. The value of our brand and our focus on customer service has kept us ahead of the market and made us the industry leader by a wide margin.

To our customers, LOVEFiLM stands for value for money, outstanding choice, innovation, and a source of movie and home entertainment information. We deliver a quality service by listening to our customers and continually improving their experience through new service ideas.

  • Value for money
  • Choice
  • Quality
  • Speed
  • Innovation
  • Customer service

Our growth has been impressively fast, helped by innovative new offerings, as well as acquisitions. Since launch we have made a combination of 11 mergers and acquisitions across Europe, each demonstrating our skill in picking the right market and the right opportunity.

As an entrepreneurial business, we are pro-active and have always been quick to act, often leaving bigger organisations behind. We are always looking for opportunities where we can offer something new and more valuable to our members.

We have created exceptional partnerships with some other major companies in Europe including in the UK: Tesco, easyGroup, CD WOW!, Guardian Newspapers, WHSmith, Odeon and Vue Cinemas, some of whom offer a fully white-labelled service, and in Germany: Samsung, UCI-Kinowelt and Burda Media. These partnerships offer the opportunity to share knowledge, market presence and target audience that has helped us to grow.

What sets us apart is that we are a community. Our active membership base, of over a million subscribers, share their views on films, values and interests. The proof of our success is real and tangible - LOVEFiLM's current members have generated over 68 million film ratings and over 750,000 reviews and film blogs. In the UK it is the third most visited Entertainment and Movie website and in total the business has over 4.3 million unique visitors every month.

LOVEFiLM is a privately held company, backed by leading VC's - Arts Alliance Media, Benchmark Capital, Esprit Capital Partners and Index Ventures. Find out more about our investors.

Explore what we have achieved to date through this web site, and see that we are all about keeping our promises!

What we do

As Europe's leading online DVD rental subscription service, we offer an unbeatable customer proposition: innovative home entertainment packages that includes unlimited DVD rental each month, free postage and no late fees in the UK, Germany, Sweden, Norway and Denmark. In the UK our package prices start from as little as £3.91 a month but we offer a variety of packages to meet the needs of our wide customer base.

In addition to the most reliable and cost affective Online DVD rental, we offer the widest choice with over 65,000 titles - ranging from new releases to documentaries to games - catering for all tastes.

LOVEFiLM launched the first UK mass-market movie download service to our UK subscriber base in December 2005, and a new on demand service is on its way very soon.

We are focused on providing a full choice of services for our members and continue to be a pioneer in delivering a true home entertainment offering in Europe including unique movie trailers, exclusive red carpet interviews and access to cinema listings as well as the ability to book cinema tickets nationwide via our online entertainment portal.

Despite being passionate about DVD rental a recent LOVEFiLM survey of our customers revealed that they also care about new technologies and are adopting them at a surprising fast rate:

  • Only 20% of members had never watched a video online
  • Awareness of next generation DVD technology is high - HD-DVD (73%) Blu-Ray (58%)
  • Customers are interested in downloading more full length films and TV shows, not video clips and short films

Our brands

LOVEFiLM Germany

www.lovefilm.de

www.lovefilm.de

http://www.lovefilm.de

LOVEFiLM Sweden

http://www.lovefilm.se

www.lovefilm.se

www.lovefilm.se

LOVEFiLM Denmark

http://www.lovefilm.dk

www.lovefilm.dk

http://www.lovefilm.dk

LOVEFiLM Norway (Brafilm)

http://www.brafilm.no

www.brafilm.no

http://www.brafilm.no

Tesco DVD Rental

Tesco DVD Rental

www.tescodvdrental.com

Tesco operates stores in 13 countries with a core purpose of creating value for customers to earn their lifetime loyalty. The UK remains Tesco's core market with 1,878 stores, but the company employs 326,000 people world-wide, working in 2,318 stores, with total sales of £33.6 billion. As customer lifestyles change, Tesco continues to provide new products and services, including the non-food business, Tesco Telecoms, Tesco Personal Finance and Tesco.com. The website focuses primarily on UK operations, which account for over 80% of Tesco's sales and profits.
Tesco DVD Rental Website

Sofa Cinema

Sofa Cinema

www.sofacinema.co.uk

Guardian Unlimited Film is the UK's prime site for fans of cinema in all its forms. The site provides expert, witty and passionate coverage of all the new releases, classic re-issues, festivals and award ceremonies, complete with a wealth of editorial content including reviews, features and breaking news. In addition to being an unrivalled source of movie information, Guardian Unlimited Film is also a vibrant online community. Visitors to the site can engage in heated arguments on the talkboards, or pit their wits against an array of film quizzes. They can view trailers and short films on their PCs, or check the film search to find the venue and screening times of every movie playing around the country.
Sofa Cinema website

Easy Cinema DVD Rental

Easy Cinema DVD Rental

dvd.easycinema.com

The easyGroup is a private company 100% owned by Stelios, the serial entrepreneur, and founded by him in 1998. The easy mission is to extend its brand to more sectors and "paint the world orange." The core brand values involve being low cost, innovative, fun and always an underdog fighting for the little guy. The easyCinema.com online DVD rental service is yet another example of the easyGroup providing a quality and affordable product to the consumer. This unique service has no monthly fees and operates on a set price of £1.99 per DVD.
Easy Cinema DVD Rental Website

ODEON Direct

odeondirect.co.uk

odeondirect.co.uk

ODEON is Britain's leading cinema operator. It operates 863 screens at 111 sites across the country. ODEON accounts for more than 1 in 4 of all cinema tickets sold in the UK and with over 75 years experience in the industry, ODEON entertains more guests and shows more films every year than any other cinema chain.
www.odeondirect.co.uk

CD Wow DVD Rentals

http://dvdrental.cd-wow.com

dvdrental.cd-wow.com

CD WOW! is one of the largest online retailers of entertainment products in Europe. The company launched in 2000 and operates a best value always policy, and all the latest chart cds are only £7.99 with free worldwide delivery. CD WOW! has won several industry awards for its excellent customer service. Two of the directors have spent the vast majority of their working lives in the music business as music wholesalers and distributors. The other directors bring the logistics and systems experience to complete the necessary skills.
http://dvdrental.cd-wow.com

WHSmith Movies Direct

http://dvdrental.whsmith.co.uk

dvdrental.whsmith.co.uk

WH Smith PLC, one of the UK's leading retail groups, is made up of two core businesses - High Street Retail and Travel Retail. The High Street Retail business has 543 stores that sell a wide range of newspapers, magazines, stationery, books and entertainment products. In addition, WHSmith Direct - www.whsmith.co.uk - serves customers on thr internet 24 hours a day. Travel Retail has 129 stores in airport and rail locations that sell a tailored range of newspapers, magazines, books and confectionery products for people on the move. WH Smith PLC is listed on the London Stock Exchange (SMWH) and is part of the FTSE mid 250 index.
http://dvdrental.whsmith.co.uk

Market

  • LOVEFiLM operates in many markets in Europe including the UK, Germany, Sweden, Norway and Denmark.
  • There is further demand for our online film ratings, editorial, and also our digital services, an emerging way for people to watch movies on their PCs.

Strategy

We're always looking to be innovative and build on our exciting business. Across Europe all our operations share the same core brand values and our strategy has to reflect these values.

Our values:

  • We love our Customers
  • We are Passionate about film
  • We are Innovative
  • We are Famous for the right stuff
  • We are an all star cast

So, what next for LOVEFiLM? Our goal is to revolutionise home entertainment for everyone, delivering the best choice of films and entertainment to people when they want it, at a price that they can afford.

Our goals are to:

  • Offer the best choice, service and convenience
  • Help customers find the movies they will enjoy watching by building our community
  • Create a highly personalised platform for all home entertainment needs
  • Deliver superb value for money, better than the high street
  • Develop and operate a world-class platform to bring on-demand home entertainment to a mass market
  • Lead the roll out of this complete service across the whole of Europe
  • Have fun and share our passion for entertainment!

Results

Following this strategy LOVEFiLM has become an innovative leader in the home entertainment space across Europe. Some of our key achievements to date:

  1. The driver for consumer behavioural changes and built the largest independent brand awareness
    • The first to deliver online-DVD to the mass market in the UK and other key markets in Europe
    • The website is a Top 3 visited site for both 'entertainment and movies' in the UK ranked alongside Odeon and ahead of HMV, Empire, Channel 4 Film and Choices Direct.
  2. Innovator
    • More unique titles than any competitor as well as a pioneer in a digital film delivery service
    • Continues to offer new services to members on a regular basis.
    • Over 17% of rentals are TV series
    • 17% of rentals are titles releases for more than 36 months
  3. Focused customer service
    • 9 out of 10 dispatches are within 1 business day
    • Over 20% of all new sign-ups result from word-of-mouth recommendations
    • 94% of subscribers have recommended the service to friends
    • Always happy to hear customers feedback
  4. Building a community of passionate movie members
    • Largest film rating databases in Europe with over 68 million film ratings and over 750,000 reviews and film blogs
    • 4.3 million unique visits per month to UK site
  5. Laser focus on operating efficiency
    • The largest first class customer of Royal Mail
  6. Distinguished strategic partnerships
    • LOVEFiLM platform powers international brand leaders DVD subscription services as a white label service or as a co-branded website
  7. A team with passion and ideas!

Last updated February 2009


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