Press Releases

12/06/2009

LOVEFiLM TAKES TO THE SKIES WITH UBISOFT®

MARKETING PUSH TO SUPPORT TOM CLANCY’S H.A.W.X™ AIR COMBAT VIDEOGAME

LOVEFiLM.com, the UK’s largest online DVD & games rental service and entertainment website has launched a multi-faceted marketing drive to celebrate the release of Tom Clancy’s H.A.W.X™ on Xbox 360™, PC and PLAYSTATION®3 – completing a trio of successful gaming partnerships with developer Ubisoft®.

Building upon 2008’s successful marketing push for Tom Clancy’s Rainbow Six® Vegas 2, and a previous campaign for Assassin’s Creed™ the unique campaign will see H.A.W.X promoted across the LOVEFiLM customer base through offline and online channels.

The activity sees widespread promotion through the distribution of exclusively branded DVD envelopes direct to the homes of LOVEFiLM customers as well as in-depth editorial content via a bespoke flash mini-site where users can vote for their favourites in aviation, from top movie pilots to weapons.

In a first for LOVEFiLM, online content will also include a viral H.A.W.X name generator, enabling game fans to create their very own combat pilot nicknames and further enriching their experience within the promotion.

Launched alongside this, Ubisoft is offering a competition which will give fans the opportunity to win a once in a lifetime jet flight experience in France as well as a host of additional prizes.

Dionne Georgiou, Media Sales Manager for LOVEFiLM said;

"As LOVEFiLM continues to strengthen its position within the gaming industry, we’re thrilled to be working once more with Ubisoft on such an exciting game. The experiential focus of the campaign ensures users engage and have fun, creating an innovative and memorable experience for visitors to the site and game fans alike."

Phil Brannelly, Senior Brand Manager at Ubisoft commented;

"We’re glad to be working with LOVEFiLM again for the launch of H.A.W.X. We have already enjoyed success with Assassins Creed and Tom Clancy’s Rainbow Six Vegas 2, and are excited about this campaign which delivers such an immersive and interactive preview of this high-octane title."

The Deal was brokered by Dionne Georgiou at LOVEFiLM and Dan Parkinson at Maxus.