Press Releases

06/11/2007

LOVEFiLM LINKS WITH UBISOFT FOR FIRST GAMES ASSAULT

ASSASSIN’S CREED RELEASE MARKS FIRST TIE-UP FOR MAJOR GAMES TITLE

LOVEFiLM, Europe’s leading digital entertainment portal has linked with games producer Ubisoft to promote the forthcoming release of the highly anticipated title Assassin’s Creed, launched on PLAYSTATION® 3 and Xbox 360® on November 16th.

In the first ever major promotion of a games title through LOVEFiLM, the site will run a multifaceted marketing push for the next generation game, incorporating online, offline and email marketing activity.

As part of the activity, Assassin’s Creed will be featured as title of the week in LOVEFiLM’s weekly Friday e-newsletter, reaching its customer base of over 500,000 households. Additionally, a run of 250,000 specially branded envelopes will be distributed via rental titles in the post – an activity previously reserved for major film releases such as Pirates of the Caribbean - At Worlds End.

Online at LOVEFiLM.com, the game’s main character Altair will be championed on ‘The Collection Section’ of the site, with a fictional list of favourite films. Furthermore, the homepage will run exclusive trailers of the game, as well as promotion of the game through multiple advertising banners and SKYs across the site.

Chris Bird, Head of Marketing Services for LOVEFiLM said; “The phenomenal development seen in recent games titles has catapulted them into a league of their own, to the stage where releases are now seen as major events in their own right. Assassin’s Creed looks set to continue the nation’s excitement of next generation games, and we’re delighted to be so involved with Ubisoft in the run up to the release. As well as renting the title, LOVEFiLM customers will be also be able to buy the game through the new LOVEFiLM.com Shop, allowing us to deliver even more hours of gaming fun.”

James O’Reilly, Group Brand Manager at Ubisoft commented; “LOVEFiLM provides a great platform to give Assassin’s Creed the attention and credibility it deserves. With such an epic and cinematic look to the gameplay, the creative fit is perfect, and the release is well aligned to give LOVEFiLM’s game playing audience a truly spectacular experience”.

The deal was brokered by youth and entertainment media specialists MJ Media.