Press Releases

LOVEFILM GOES WEAK AT THE KNEES FOR VALENTINE’S DAY WITH HÄAGEN-DAZS

LOVEFiLM.com, the UK’s largest online DVD rental service and entertainment website has teamed with luxury ice cream brand Häagen-Dazs to celebrate Valentine’s Day 2009 through a range of promotional marketing run through the LOVEFiLM website.

Main sponsorship from Häagen-Dazs sees the LOVEFiLM user-generated ‘Collection Section’ pages (where users create their own lists and recommend favourite titles) rebranded throughout the Valentine’s Day period.

LOVEFiLM, which recently marked its one millionth member milestone, will also host Häagen-Dazs advertising across multiple banners, SKYs and MPUs, ensuring widespread exposure across the site.

Jo Underhill, Head of Media Sales said: “This partnership combines two of the ultimate ingredients for a romantic night in, so it’s a great fit with our ever-expanding base of LOVEFiLM members who will no doubt be doing their fair share of romancing on Valentine’s Day. Häagen-Dazs is world renowned for its premium quality and we’re delighted to partner with them.”

The partnership was brokered by Universal McCann.