Press Releases

27/02/2009

LOVEFiLM LINKS WITH SONY FOR THE INTERNATIONAL

MARKETING TIES DELIVER EXTENDED SUPPORT FOR THEATRICAL RELEASE

LOVEFiLM.com, Europe’s largest online DVD & games rental service and entertainment website has partnered with Sony Pictures for a multifaceted marketing campaign to support the release of Clive Owen and Naomi Watts thriller The International.

Enjoying unique exposure and targeted customer delivery through LOVEFiLM’s celebrated branded envelopes, rental customers will receive The International ‘blood money’ advertising inserts with their rental dispatches which tie to the movie.

Further support comes from editorial content on the LOVEFiLM website through a Clive Owen interview from editor Helen Cowley, with online advertising delivering click-through to the movie’s official website www.sonypictures.co.uk/movies/theinternational.

In addition, promotion for The International will include a LOVEFiLM site takeover, branding the website with visuals for the release date of Friday 27th February.

Jo Underhill, Head of Media Sales at LOVEFiLM commented: “LOVEFiLM’s active audience of over one million customers shows us that film fans today expect more, so it’s exciting to be able to deliver engaging film experiences to our customers as we have with The International. Through working with studios directly we are able to develop innovative marketing campaigns that are both cost-efficient yet effective, capturing the attention of film fans all over the UK with tangible effects.”

Mia Appelbrink at LOVEFiLM and Matt Morgan at Manning Gottlieb OMD (MGOMD) brokered the LOVEFiLM and Sony Pictures partnership.