Czech Dream details
|Starring:||Filip Remunda, Vit Klusak|
|Directors:||Filip Remunda, Vit Klusak|
|Genres:||Documentary, World Cinema|
|Collections:||Must Watch Docs|
|Run time:||1 hour 27 minutes|
|Rental release:||Limited availability|
Most helpful review
Czech Please!!By Stephen Daniels from Swindon , 03 Nov 2005
[Highly rated reviewer]This docu-film is superb! i needn't say anymore.... but i will! The two students who set up this 'scam' hadn't really thought about the consequences of their actions and despite people left right and centre telling them this is morally wrong, they continue anyway! the big difference between this and other docu-films is that nearly always the prankster ends up as the winner! it is debatable as to whether or not this is the case. I won't spoil anything but the ending made the film great in my opinion! the parallels made between the government of the czech republic and these two budding film makers is hilarious and the film making is superb, giving an insight into czech culture as well as building the momentum of the story / event! i am not usually a fan of this type of film, however a movie magazine i buy, said that this is 'a film you should see before you die!' i agree! See it and you'll understand what i mean! riveting stuff!
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Don't Watch This FilmBy Andy from Hawkhurst, England , 23 Mar 2006I'm surprised the idea of creating & promoting a product or in this case a hypermarket which doesn't actually exist and then filming the consequences has not been tried before. Maybe as I thought early on that its far to cynical and would not be received well. The power of advertising is something we seem to take for granted which I think is the point of the film. What was quite amusing was that the advertising company they used went out of their way to put people off going to the opening by using slogans such as 'Don't visit this Hypermarket' but this only enticed the would-be shoppers more. Worth watching the trailers for very funny extra footage.
Czech mateBy a customer from Bedfordshure , 07 Mar 2006Interesting docu as described plenty of times above. 2 * is actually a bit harsh as this was engaging viewing, but although it is a fascinating picture of East going West, it was desperately sad.
Worth watching though
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Czech Dream ! - more Czech B*stards - watch and laughBy SamFromMaidenhead (257 reviews) from Maidenhead , 06 Mar 2006The idea of The Czech Dream is basically to illustrate that we, consumers, will buy into almost anything if it is advertised and marketed well enough. This is a 90 minute film by two students working on their final project. It follows a marketing campaign to dupe people in thinking that a new hypermarket called The Czech Dream is going to open. The funny thing is that throughout they drop subtle and plainly obvious hints that the hypermarket is one big joke. Yet over 2000 people turned up on the day of the fictional opening. The film strikes a parallel with the 'Yes' campaign to join the EU - that people will buy into anything even if that thing is not tangible. Whilst you agree or find fault with their cause you cannot but admire their gaul. The reactions of the poor Czechs at the end of the film who realise they are the target of the joke is a treasure. They either laugh it off or get really angry not just with the film-makers but the Czech Replublic in general. Human nature at its best.
ExcellentBy Michael Joshi from Brighton, UK , 25 Feb 2006Great film made by two Czech film students. Nice mixture of humorous and at times touching and insightful moments.
Czech OutBy a customer from Brighton England , 01 Feb 2006Interesting and rewarding documentary made by two students at the end of their studies.
They use the advertising medium to whip up interest in a new hyper market-the Czech Dream of the title. The twist is that the hyper market exists only in their minds. So what happens when the punters turn up for the big opening ceremony?
Why do this?
What's the film really about?
As the young film makers say at the beginning of the doc:the film should make this clear.
I think it's a comment on all comsumerism-most hype never delivers.
Interestingly when the film was being made the Czech government was spending millions on an ad campgain to join the EU.
Well worth a watch although I do admit I did fall asleep a couple of times but the re-watch was worth the effort.