The ego has landed
The Big One review
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The Big One
21st August 2006
This is not in the same league as Moore's other work as it lacks the focus and as an attack on corporate America it's far inferior to 'The Corporation'. It is, however, very funny in places and as thought-provoking and anger-inducing as you would expect despite Moore's insistance on being centre-stage the whole time which smacks of self-publicity and a bit of an ego trip.
You have to admire the industrial-size kahunas of the Nike C.E.O. for agreeing to be interviewed and Moore's handling of the meeting in which he is always friendly but manages to ask the difficult questions.
